Uoriki Kaisen Sushi
Living in Tokyo it’s good to have a few sushi chain on your radar, especially if you are parents and dining out with kids. Some popular sushiya on the budget side include Midori Sushi, Sushi Zanmai, Sushiro, Choshi Maru, and Kurazushi. One to know about is Uoriki, which is not only a sushiya, but also a seafood retail shop, so the company is buying a lot of seafood and can offer sushi menus at a good value.
Uoriki is unbelievably cheap for what it is offering. The set lunch in the upper right photo was only 1,290 JPY ($13). Check out the size of the anago (simmered sea eel). It also included ikura, chutoro, scallop, and shrimp.
The bottom photo is of silvery skinned fish, which took me a long time to get used to, but now I love these. At lunch this was only 750 JPY and consisted of: Pacific saury, horse mackerel, sardine, Pacific mackerel, and gizzard shad. As these are the fishy in flavor, they are often garnished with ginger, garlic, chives, or even pickled in salt and rice vinegar to make them more palatable.
A very easy branch of Uoriki Sushi to get to is in the Shibuya station building in the Tokyu Toyoko-ten depachika. There are a few shops on the Chuo line which we frequent. The take-away sushi is also very cheap and is usually made without wasabi so it is kid-friendly. Wasabi is served on the side.
The name, Uoriki 魚力, literally means strong fish. What a great name for a seafood retail and restaurant chain.
Shibuya-ku, Shibuya 2-24-1, Tokyu Toyoko-ten Depachika B1
Other branches (in Japanese):
I was recently interviewed for this piece for Saveur magazine, by Laurie Woolever: