Fujiya 不二家

Shinjuku-ku, Kagurazaka 1-12　新宿区神楽坂1-12

Tel. 03-3269-1526

10:00 – 22:00, Monday – Friday

11:30 – 19:00, weekend and holidays

www.fujiya-peko.co.jp (Japanese)

Fujiya is a chain famous for affordable Western-style sweets. Normally nothing to line up for, however, this Kagurazaka branch is the only shop in Japan where you can purchase Pekochan-yaki. Pekochan is the darling mascot of the Fujiya sweets chain. The outside is a pancake like dough grilled and filled with azuki, chocolate and some seasonal flavors like mango or mattcha. The windows allow you to watch the process of the cakes being made while you are standing in line.