Echigo Yuzawa is a short shinkansen ride from Tokyo station, just over an hour. We left Tokyo on a sunny morning and when the train shoots out of the the Niigata mountain side of the tunnel, we were in a snowstorm. It was like a dream come true.
Echigo Yuzawa station has a special sake tasting room with over a hundred sake, shochu, umeshu, and Japanese wine, all from Niigata. The tasting starts at 500 JPY. Visitors are given a small sake tasting cup and five tokens. It’s a fun way to get a grasp on Niigata sake. There is a box with hot water for warming up the sake. Some great offerings including Hakkaisan, Kakurei, and Kubota. There were several seasonal offerings as well.
Even if Echigo Yuzawa is not your final destination, if you are passing through, I would suggest getting off the train and spending an hour in the station at this sake tasting area and visiting the many shops selling regional products.
Ponshukan
Echigo Yuzawa Station, Niigata