2017 Tsukiji Tuna by the Numbers

tsukiji-tuna-2017

Today is the first day that Tsukiji Market is open, and the first tuna auction. The most expensive is called #1 tuna, ichiban maguro, and went for 74,200,000 JPY ($632,000 USD). The buyer was a popular sushi chain, Sushi Zanmai. The president, Kiyoshi Kimura, has bought the #1 tuna for the last six years running.

It was thought that last year would be the last tuna auction at the historic Tsukiji Market. Many issues have delayed the move to Toyosu.

President Kimura has said that he will cut the tuna at 2:00 p.m. at his Tsukiji Market main shop. He will sell the tuna at regular prices. The fatty tuna, ootoro, should sell for 10,000 JPY ($100) per piece, but he’ll sell it at regular prices, so 390 JPY ($4). As tuna is a big fish, it is actually better for it to be aged for a while for best flavor and texture, but it’s hard to resist having a bite of history.

It is important to understand the value of the tuna is not worth $632,000 USD, but that this is a popular marketing and PR opportunity for whoever buys the winning tuna. The media coverage alone on television is priceless. Every major news channel covered the event and followed the tuna to Sushi Zanmai. Interviews were held all morning and in the afternoon. The coverage will extend to the evening. Tomorrow’s print media will also have it on the front of almost every paper. So yes, it’s great publicity for the media-hungry Japanese market.

Tuna by the Numbers:

  • 212 kg bluefin tuna from Ohma, Aomori
  • $3,000 USD per kg (35,000 JPY per kg)
  • $632,000 USD for the whole tuna
  • 5 times the price of last year’s tuna
  • The 2013 year’s record tuna sold for 155,400,000 JPY or roughly $1.76 million US Dollars.
  • Estimated 15,000 pieces of sushi can be made from a tuna of this size. To make it even, each piece should be sold for 5,000 JPY, but will go for only 300 – 400 JPY.

2016 Tsukiji Market Record Tuna by Numbers

Tsukiji 2016 tuna.JPG

  • This year’s most expensive tuna sold at 14,000,000 JPY or roughly $117,220 US dollars.
  • The bluefin tuna weighed about 200 kg (about 440 pounds).
  • The price per kilogram was about 70,000 JPY or roughly $585 US dollars.
  • The tuna came from Ohma in Aomori prefecture and was caught on January 3rd.
  • The tuna was bought by the sushi chain, Sushi Zanmai. Kimura Shacho (president) commented that 3 days of aging makes it for perfect eating for today.
  • Sushi Zanmai has bought the winning tuna the last four years in a row.
  • The 2013 year’s record tuna sold for 155,400,000 JPY or roughly $1.76 million US Dollars.
  • This year’s tuna came in at about 3 times last year’s record-winning price.
  • This is the last opening tuna auction to be held at Tsukiji Market. Next year the tuna auction will be held at the new market, Toyosu Market. The name Tsukiji will stay at the current location. The current Tsukiji Market’s outer market will remain and can keep the famous brand name that is named after the area.

Tsukiji tuna graph

Graph of the winning tuna price over the last ten years.

Tsukiji Sushi Zanmai

Kimura Shacho (president) of Sushi Zanmai. Proud owner of the best tuna at Tsukiji’s last opening tuna auction. Each year he brings the winning tuna to his main shop in the outer market. The shop is just behind him in this photo, with the winning tuna waiting to be cut into.

Japanese:

初競り はつせり first auction

黒鮪 くろまぐろ bluefin tuna

大間 おおま Ohma port