Asahi Super Dry Extra Gold Bar – Summer Only Bar

As summer is approaching Japan’s big beer companies are shaking things up with new bars and products. Asahi Super Dry Extra Gold Bar Shinjuku opened today and will run through September 30th. It is located just outside of Shinjuku Station’s Nishi Guchi exit at Concourse MB on the 1st floor. It’s a standing bar only….

Japanese Beverage Trends – Low Alcohol Fruity Drinks

There has been an explosion of fruity, low-alcohol drinks on the market. Chuhai drinks or cocktails at about 3% alcohol. This is popular especially with young Japanese in their 20’s. The packaging is colorful and often includes pictures of fruit. The three big companies, Suntory, Asahi, and Kirin, are all active in this category. Back…