Ginza’s glitzy and glamorous shopping options include department stores like Mitsukoshi, Matsuya, and Matsuzakaya. The depachika at all of these stores are very popular. Printemps is not on the main street as the other three are and as a result doesn’t get the same amount of traffic. Printemps also does not participate in selling the year-end oseibo gifts which is a large part of depachika sales. As a result, it has targeted a different market of consumers wanting to give small gifts.
Printemps Ginza’s new depachika brings several shops that are making their debut in the Ginza area.
Yakun Kaya Toast from Singapore
Hoop Bagels from Fussa, Tokyo
St. Christopher Garden scones from Jiyugaoka
Yokohama Francais mille feuille
Asian “C” Curry Yamitsuki
Palomitas popcorn popped in olive oil and in unique flavors like fried chicken, basil tomato, grilled corn, as well as Japanese flavors like wasabi cheese, soy sauce butter, ume kombu, Kyoto mattcha, spicy aonori, Hakata mentaiko butter.