Iriyama Sembei 入山煎餅

Taito-ku, Asakusa 1-13-4 台東区浅草1-13-4

Phone: 03-3844-1376

10:00 – 18:00, closed Thursdays

www.prpub.jp/senbei/asakusa/iriyama.htm (Japanese)

Popular round sembei are toasted until a golden caramel color and then dipped into a soy sauce. Only one style is made, shoyu (soy sauce). Uruchimai (rice) cakes are dried for 3 days and then grilled for five minutes. Each day they grill 4,000, winter takes longer to grill. Often the men are in white t-shirts and thin, white cotton pants. “Yakitate” osembei have just been toasted and are hot and the best way to try them. Iriya have been toasting rice crackers since 1914.