There is a chain of restaurants that specialize in a certain cuisine or a dish. The “Ore no” series includes French, Italian, Spanish, Chinese, yakitori, kappō, soba, oden, and yakiniku. There are all in the Oreno Corporation and are casual restaurants, many of them standing only spots, that offer reasonable priced cuisine in a casual environment.
The other day on the bus I passed a restaurant called Ore no Hamba-gu near Shibuya station. I got off the bus and got in line. A good sign that there were people standing in line. Hamba-gu is different from hamburger. Hamba-gu are more like a juicy meatloaf that is served with rice instead of a bun. Hamba-gu is a staple of yōshoku, Western-style cuisine adapted for the Japanese palate. The lunch set is 1,750 JPY and comes with a salad, rice, and miso soup along with the burger.
The Ore no Hamba-gu seems to be not affiliated with the Oreno Corporation, but I could be wrong.
Ore no Hamba-gu has a handful of shops around the city including Ebisu, Kichijōji, and Jiyugaoka. The interior at Shibuya is like being at home with a living room feel in the back of the restaurant.
The menu offers about a dozen different types of toppings for the hamba-gu. I went with the most popular, which was Gorgonzola. The cheese sauce on top was nothing special, but the hamba-gu was stuffed with a rich serving of cheese. The hamba-gu is served in a hot bowl, the type you find at Korean restaurants. The meat is very, very hot. I should have known that looking at the sauce bubbling, but I wish they would have warned me. :-)
The restaurant has its own farm. The small salad that came with the lunch set is made with flavorful vegetables. I can still taste the sweet red bell peppers. I may go back and just ask for a big salad. The lunch set includes a small juice made from seven vegetables and fruit, including cilantro and shikuwasa, a tart citrus.
There is a nice server who speaks English. So even though the menu is in Japanese, there is someone to help you order. I highly recommend a glass of juice and getting a salad along with the hamba-gu.
Ore no Hamba-gu is a great example of a restaurant focusing on one thing, hamba-gu, and doing it very well.
Ore no Hamba-gu Yamamoto 俺のハンバーグ山本
Shibuya-ku, Shibuya 3-18-5, Wada Bldg. 1F 渋谷区渋谷3-18-5和田ビル1F